Blinc products have been voted best in category time and again, with a wealth of great press and editorials. Blinc mascara has been featured in over 200 magazines as one of the hottest cosmetic items on the market due to its unique formula, which forms water-resistant tubes around your lashes rather than painting them like conventional mascaras. Only when you are ready for removal, the tubes will effortlessly slide off your lashes into your hand without the use of a harsh makeup remover.