Unforgivable by Sean JohnThe man behind the brandSean 'Diddy' John Combs is a man who wears many hats. From pioneering producer to pop culture icon, fashion designer to philanthropist, fragrance designer to father, CEO to celebrity, passion is the root of his success.The Sean John Unforgivable scent exudes the energy, sexiness and elegance of Sean John who personally selected only the most premium and luxurious ingredients for his signature fragrance. The notes blend a combination of breathtaking, addictive and slightly dangerous essences.The Unforgivable man is distinctive. His spark ignites confidence, raw energy, passion and sexuality. He lives life out loud with no apologies.